Case Study: Garcia Jeans achieves faster time-to-market and saves 1 FTE with Bynder

Garcia Jeans - Customer Case Study

Garcia Jeans, a Dutch fashion brand known for high-quality Italian denim and a growing global footprint, struggled with outdated FTP-based workflows and time-consuming management of marketing assets. Finding the right files was difficult, adoption was low, and publishing products to a new webshop was labor-intensive—so the company sought a user-friendly solution that would integrate its PIM with the webshop and reduce time to market.

Bynder’s Digital Asset Management and API integration with hybris provided a single, secure brand portal where high-resolution images can be uploaded, tagged, and found quickly via suggestive search and filters. Syncing assets with the webshop eliminated duplicates and manual publishing steps, saved roughly 1 FTE, sped up time to market, and made asset navigation intuitive for an international team.

Garcia Jeans

Jeroen Coppens

Marketing and Communications Manager