Case Study: Flora Food Group achieves faster asset discovery and stronger brand governance with Bynder AI Search

Flora Food Group cuts search time from 5–10 minutes to seconds with Bynder

Flora Food Group, a global leader in plant-based consumer packaged goods, faced significant challenges with content discovery across its vast digital asset library. Employees and executives were spending up to ten minutes searching for files, often unsuccessfully, which led to a high volume of requests to their DAM admin. To address this, they turned to their vendor, Bynder, and its AI Search capabilities to accelerate and improve their search experience.

By implementing Bynder's full suite of AI Search tools, including Natural Language Search and Text-in-Image Search, Flora Food Group dramatically improved efficiency. Search times dropped from minutes to seconds, and asset requests to the admin plummeted from several per week to just one in twelve weeks. A specific rebrand audit of over 60,000 assets was completed in minutes instead of weeks. The solution increased asset reuse and set the stage for further automation with Agentic AI, delivering immense ROI and solidifying Bynder's role in their AI-first strategy.

Flora Food Group