Case Study: Les Mills reduces time-to-market from months to days with Bynder

Fitness pros Les Mills shape up their marketing game with Bynder

Les Mills, founded in 1968, has grown from a small family gym into one of the world’s largest fitness communities. Their global marketing team—supporting hundreds of thousands of instructors, club partners and customers across 24 regions and 12 languages—needed an intuitive, scalable digital asset management (DAM) solution so users could self-serve the right assets without overloading the central team.

Working with Bynder, Les Mills implemented a tailored DAM with a robust taxonomy, guided onboarding and analytics to monitor asset usage. The result: time-to-market dropped from months to days, major releases roll out quarterly and assets are automatically shared across the network, freeing creative resources and enabling data-driven budget planning; today the platform holds 13,000+ assets, 5TB of storage and 15,000+ users.

Les Mills

Klaus Roots

Senior Product Manager