Case Study: ezCater achieves scalable global growth and self-service digital asset management with Bynder

ezCater prepares for global growth with a self-service digital asset management platform

ezCater, the world’s largest online marketplace for catering connecting businesses with over 60,000 local caterers, needed to prepare its marketing operations for rapid growth and international expansion. Because high-quality photos are central to customer conversion, ezCater outgrew a messy, inconsistent cloud-drive system that left teams unable to find or filter assets quickly, created time-consuming requests for marketing, and limited visibility into their content library.

Bynder was implemented as a self-service digital asset management platform, providing a centralized, searchable repository that photographers can upload to from anywhere and employees can navigate without training. The DAM now hosts 7,500+ assets with 100+ users, enabling cross-team self-service, reducing asset-request workload, and freeing marketing to create more authentic content while laying a scalable foundation for future growth.

ezCater

Michelle Boornazian

Director of Marketing Communications