Case Study: Tata Steel Europe achieves streamlined digital asset management and faster marketing workflows with Bynder

Effective production and management of assets, with sharing and collaboration on a global scale

Tata Steel, a multinational steelmaker, needed better control over its global marketing assets and processes. Multiple, fragmented workflows meant teams wasted time searching for files, transferring large items, and ensuring the correct content went public, with limited visibility into project status and workloads.

Bynder’s Brand Center provided a central DAM with smart filters, Collections, approval workflows, Creative Project Management and Publishing on Demand. This streamlined sharing and approvals, gave clear project and workload visibility, freed up creative time, and ensured consistent, on‑brand collateral — reducing administrative effort and delivering time and cost savings.

Tata Steel Europe