Case Study: Edrington achieves global brand consistency and saves 1,768 man-hours a year with Bynder

Edrington - Customer Case Study

Edrington, an international premium spirits company best known for Scotch whiskies, faced fragmented digital asset management across markets and teams. With files scattered on multiple platforms, employees spent significant time searching for, organising and sharing assets, which led to inconsistent, out-of-date materials and threatened global brand consistency. Edrington looked for a cloud-based, out-of-the-box solution to centrally store current, on-brand assets and simplify global workflows.

Bynder’s cloud DAM delivered an intuitive brand portal quickly adopted by global and local marketing, public affairs and regional teams, consolidating assets into a single source of truth with collection-sharing and version control. The platform replaced multiple file-sharing tools, reduced compliance risk, improved campaign impact and is estimated to save Edrington about 1,768 man-hours per year while providing a scalable, resilient system for global use.

Edrington

Joy Kelso

Commercial Brand Development Executive