Case Study: DraftKings achieves brand consistency and scales content experiences with Bynder

DraftKings bet on Bynder to boost brand consistency and scale content experiences as they expand rapidly

DraftKings, the Boston‑based sports betting and gaming technology provider active in 17 countries, was growing rapidly and outpacing its marketing operations. Relying on Google Drive to store nearly 90,000 assets across ~1,000 GB with almost 1,000 users made asset search, access control, and consistent brand communication chaotic and risky as the company scaled and partnered with global sports organizations.

Bynder’s DAM and Brand Guidelines provided a single source of truth—metadata tagging for quick findability, customizable access rights for security, and a shareable, up‑to‑date brand portal for internal teams and external partners. The phased rollout accelerated adoption, enabled self‑service distribution of brand‑approved assets, reduced off‑brand usage, and ensured faster, more consistent content experiences across channels.

DraftKings

Sarah Juselius

Senior Director of Creative Operations