Case Study: DPDgroup achieves rapid, unified rebranding and streamlined global asset management with Bynder

DPDgroup - Customer Case Study

DPDgroup, the international parcel network of GeoPost and one of Europe’s leading B2B parcel services, launched a fast, large-scale rebrand to unify different market brands across 22 countries. Their existing portal was outdated, hard to use and limited (e.g., restrictive upload sizes), so marketing teams needed a simple, central place to store and share logos, images, videos and guidelines to ensure a consistent, on-brand rollout.

Bynder implemented a cloud-based digital asset management and brand center—complete with Brand Identity Guidelines, templates, CMS integration and branding automation—so teams can create, manage and distribute approved assets from one platform. The result: rapid adoption (163 marketers using the portal within three weeks), fewer duplicates and outdated logos, faster global distribution and a more consistent DPDgroup brand experience with measurable content performance.

DPDgroup

Torsten Daeges

Marketing Coordinator