Case Study: Rijk Zwaan (global vegetable breeding company) achieves centralized digital asset management and localized marketing at scale with Bynder

Creating a custom-built collaborative workspace for vegetable breeding specialists Rijk Zwaan and their 31 global subsidiaries

Rijk Zwaan is a family‑owned Dutch vegetable breeding and seed company operating in 30+ countries through 31 local subsidiaries. Faced with thousands of photos and videos needed to market regionally distinct seed varieties, the company struggled to centralize assets, coordinate approvals with crop specialists, and give local teams the tools to create accurate, on‑brand materials for their markets.

Working with Bynder, Rijk Zwaan implemented a custom DAM with tailored filters, Creative Workflow for collaborative approvals, Digital Brand Templates and Studio for localized content creation, and webshop integration. With 1,500+ users and 66,000+ assets centralized, the solution improved findability, cut email back‑and‑forth, increased asset reuse and rights clarity, and empowered subsidiaries to produce fast, accurate, on‑brand local marketing.

Rijk Zwaan

Tjipke Meijer

Photography & Video Creator