Case Study: CIBO achieves streamlined sales and marketing with Bynder DAM x PIM

CIBO smooths out its sales and marketing struggles with a Bynder DAM x PIM solution

CIBO, a specialist supplier of technical abrasive materials for the aerospace, pharmaceutical and food industries, struggled to manage a large and evolving product portfolio across multiple touchpoints. Producing numerous catalogs, leaflets and online content left their sales and marketing teams without quick access to accurate product data and assets, limiting e‑commerce efforts and field sales effectiveness.

Catena Company deployed a custom Bynder DAM integrated with Akeneo PIM, migrated and cleaned legacy assets into a tailored taxonomy, and linked the DAM to CMS, Adobe Creative Cloud and other systems while training a dedicated manager. The solution delivered instant, mobile access to up‑to‑date assets, removed duplicates and gaps, aligned marketing and sales, reduced manual work and platform costs, and produced a more consistent customer experience.

CIBO

Bart Strouven

Marketing Manager