Case Study: Caesars Entertainment achieves omnichannel content scale and compliance with Bynder

Caesars Entertainment saves 700+ hours with Bynder

Caesars Entertainment, one of the world's largest hospitality and gaming companies, faced a significant challenge in managing and governing content across its 27 distinct brands and 52 properties. With assets spread across disconnected systems and usage rights difficult to track, they needed an enterprise-scale solution to bring order and compliance to their content ecosystem. They turned to Bynder's digital asset management platform to serve as their strategic backbone.

Bynder implemented a centralized system of record for all brand and marketing assets, integrating with numerous channels from mobile apps to in-room televisions. The solution included AI-powered search and automated metadata enrichment, which saved over 700 user hours and nearly 4 billion assets were delivered in a year. The deployment was a major success, earning a +39 Net Promoter Score from internal users and solidifying Bynder as the operational engine powering Caesars' digital transformation.

Caesars Entertainment