Bynder
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A Bynder Case Study
Buddha to Buddha is an Amsterdam-based jewellery brand (founded 1997) known for hand-crafted, bold unisex pieces. The company struggled with mixed internal and promotional images, a poor folder structure, and time-consuming searches for assets in the right format — issues that threatened consistent brand recognition and control over branded materials.
Buddha to Buddha implemented Bynder’s customizable brand portal and Digital Asset Management, using its smart search and sharing features to give retailers the correct images and formats. As a result the team can quickly find and distribute approved assets, monitor and control brand presentation, and ensure a consistent, recognizable identity across channels.
Marc van Laar
Brand Manager