Case Study: Booksy achieves brand consistency and streamlined content delivery with Bynder

Booksy finds a home in Bynder for delivering brand-consistent content experiences

Booksy is a cloud-based platform that helps appointment-based businesses—especially in health and beauty—manage scheduling, payments and marketing. Founded in Poland in 2015 and now serving 19M+ users with 200k+ daily bookings and 500+ employees across multiple countries, rapid global growth exposed brand-governance issues: teams relied on Google Drive, creating regional siloes, outdated or misused assets, and inconsistent customer experiences across markets.

Booksy implemented Bynder’s digital asset management portal as a single source of truth—tailored homepages for sales and marketing, Collections to bundle campaign assets, and organized, funnel-specific resources for different customer journeys. The result: greater visibility and accountability across markets, faster access to brand‑approved materials, improved sales enablement and more consistent, personalized content experiences, with plans to expand templating to automate branded asset production.

Booksy

Rebecca Baxter

Global Marketing Coordinator