Case Study: boohoo achieves streamlined workflows and increased productivity with Bynder

boohoo - Customer Case Study

boohoo is a fast-growing online fashion retailer founded in 2006 that delivers weekly trends at affordable prices. The marketing team struggled with an email-based, non‑centralized workflow that made processes slow and opaque, causing missed deadlines, unclear responsibilities and poor communication across projects.

Bynder supplied a customized digital asset management and creative project‑management portal with preset job types, role-based access, multi-stage workflows, annotation and version control. The platform centralized content creation for ~100 users, increased visibility and flexibility, sped up approvals and improved consistency—94% of staff said the new workflow made processes more efficient, saving time, hassle and cost.

boohoo

Phil Devine

Senior Creative