Case Study: Alfredo Gonzales scales internationally and gains control of digital assets with Bynder

Alfredo Gonzales - Customer Case Study

Alfredo Gonzales is a Dutch lifestyle socks brand that set out to expand internationally but was hampered by fragmented asset management. The team relied on file-sharing tools like Dropbox and WeTransfer, which made it impossible to pair product information with images, search metadata, control user access, or maintain an overview of growing digital media—so they needed a scalable, professional way to present and share their brand globally.

Bynder provided a centralized branding automation and digital asset management solution that enabled metadata search, user-rights control and easy creation of shareable collections. Retailers logging into Bynder used those collections to post images to Instagram and Facebook—reaching thousands weekly—while Alfredo Gonzales gained better organization, faster workflows, tighter control over embargoed assets and improved engagement across partners.

Alfredo Gonzales

Djordy Seelmann

General Manager