Case Study: Health Insurance Company achieves faster content creation and sales enablement with Bynder

A health insurance company frees the creative and enables sales teams with Bynder

The Health Insurance Company, one of the largest health insurers in the US, needed a better way for its creative services team to manage growing content requests from sales and other departments. Before Bynder, teams struggled to find or recreate assets across scattered files, which caused bottlenecks, slowed time to market, and risked using outdated materials.

With Bynder’s DAM and Brand Portal, the Health Insurance Company centralized previous projects and brand assets, enabling self-service access for employees and faster content production. Bynder helped improve efficiency and consistency, with reported results including an 87% asset utilization rate, 8,786 assets stored, 100+ active users, and 7,640 assets downloaded, while freeing creative teams to focus on higher-value work.