Case Study: AkzoNobel achieves global brand consistency and saves 1,000+ man-hours per month with Bynder

How AkzoNobel uses Bynder’s CX for User Communities to bring its “Paint the Future” brand refresh to life

AkzoNobel, a global leader in paints, coatings and specialty chemicals with ~47,000 employees across ~80 countries, struggled to maintain brand consistency and collaborate efficiently across decentralized teams. Multiple local storage systems, a complex global approval process, and high volumes of routine queries (e.g., business cards, logo use) made it hard to enforce guidelines, track responsibilities and share best practices.

Bynder provided a centralized brand portal with a digital asset management library, smart templates, Creative Project Workflow and bespoke video tutorials to streamline onboarding and first-line support. The solution simplified approvals and task ownership, consolidated assets and improved daily collaboration—helping AkzoNobel save about 90 minutes per job and reportedly more than 1,000 man-hours per month while maintaining tighter control over branding and approvals.

AkzoNobel

Sarah Roozendaal

Brand Manager