Case Study: Tourism Ireland improves contact and event management with Bxp Software

Tourism Ireland - Customer Case Study

Tourism Ireland, responsible for marketing the island of Ireland globally, needed a new Contact Management Tool to track communications across travel trade, business tourism, and media contacts worldwide. They sought a partnership with a vendor to deliver a flexible, multi-language system that integrated with their IT estate. Bxp software was selected as the partner, providing their SaaS bxp platform to meet this challenge.

The solution from Bxp software delivered a comprehensive contact and event management system, accessible on any device and capable of handling multiple languages. Using the ADDIE project model, Bxp implemented a secure, self-service platform that allowed for efficient data management and customizable reporting. The result was a tailor-made system that demonstrated real efficiencies for Tourism Ireland, with the client praising the collaborative partnership and the exceeded initial brief.

Tourism Ireland

Jackie Cunningham

IT Manager