Case Study: Telefonica O2 improves customer retention with Bxp Software

Telefonica O2 - Customer Case Study

Telefonica O2 in Ireland faced the challenge of customer retention and launched The Priority Loyalty Programme. They needed a system to ensure the right offers were made to the right customers at the right time but lacked the existing functionality. They turned to bxp software for a cost-efficient solution that would help sales agents have positive conversations based on profitability and risk.

bxp software built a flexible, real-time tool for Telefonica O2. The system allows an agent to enter a mobile number and instantly presents available offers tailored to that client, enabling effective negotiation. This solution improved the churn rate by 2%, saving over 24,000 customers in a year and achieving an RoI of around 15:1, with the average spend of saved customers being 10% higher than average.

Telefonica O2