Case Study: Poshmark boosts awareness and engagement with BX Films

Poshmark delivers 5 videos and 30 alternates with BX Films

Poshmark, a popular secondhand social platform, wanted to enhance engagement and awareness of its full range of services through video. They partnered with the video production vendor BX Films to target different audience demographics at various points in their customer journey.

BX Films produced a suite of five unique videos, including one brand spot and four tailored testimonial videos. The creative solution for the brand video involved building a detailed set with a moving "revolving closet" to visually showcase the platform's functionality. The vendor also provided an additional 30 alternate versions of the ads for different mediums. The final videos aired across national broadcast, connected TV, and social media channels, successfully expanding Poshmark's reach.

Poshmark