Case Study: Aura boosts SXSW buzz with BX Films

Aura’s SXSW hacking stunt with BX Films lands coverage in TMZ and The Washington Post

For an upcoming SXSW event, the personal online security company Aura wanted to create a significant buzz. Their challenge was to compellingly demonstrate the importance of online security. To do this, they partnered with BX Films to produce a video project that involved ethically hacking billionaire Jeffrey Katzenberg to highlight how vulnerable anyone can be.

BX Films planned, produced, shot, and edited the entire project, meticulously coordinating the hack's execution and managing multiple shoot locations. The final video was a major success for Aura, leading to a well-received panel at SXSW and generating widespread media coverage in outlets like TMZ and The Washington Post, significantly raising awareness for the brand.

Aura