Case Study: Orem City builds trust and community support for growth with BWP Communications

Orem City engages 400+ residents with BWP Communications’ Imagine Orem campaign

Orem City, a government entity, faced significant public dissatisfaction and misinformation regarding its projected growth plans. To tackle this challenge, they partnered with BWP Communications for a comprehensive suite of services including branding, public outreach, community engagement, and VR integration to build trust and foster transparent communication with residents.

BWP Communications formed a specialized team, the BWP Collective, to execute the "Imagine Orem" campaign. The solution included creating a central brand, hosting family-focused events, developing an immersive VR experience, and implementing a targeted digital and print strategy. This multifaceted approach successfully educated residents, generated positive perception, and invited meaningful feedback. A key event drew over 400 attendees, and the overall campaign transformed public sentiment, building a strong foundation for the city's future growth.

Orem City