Case Study: University of Alaska System builds public trust and statewide awareness with BVK

University of Alaska System boosts statewide awareness with BVK's 3-pillar campaign

The University of Alaska System faced significant challenges, including financial strain, a difficult political climate, and lagging educational pipelines, which damaged public perception. To address this, they hired the marketing agency BVK to plan and execute a comprehensive public awareness campaign aimed at rebuilding trust and demonstrating their value to the state.

BVK developed a campaign titled "Empower Alaska," built on three key messaging pillars: regaining public trust, fueling Alaska’s economy, and creating valuable education. The solution included a mix of traditional, hyper-local, and digital media tactics, a new campaign website, and a series of impactful storytelling videos. As a result, the university system successfully improved public confidence and amplified its storytelling to highlight its statewide impact.

University of Alaska System