BVK
63 Case Studies
Case Study: Go RVing boosts RV travel awareness with BVK’s influencer and PR strategy
A BVK Case Study
Go RVing partners with BVK on 14-creator influencer campaign
The customer Go RVing aimed to reach potential new U.S. RV owners and convince them that an RV could fit their lifestyle. To meet this challenge, they partnered with vendor BVK to develop and execute an influencer marketing and public relations strategy.
BVK implemented a comprehensive solution, assembling a campaign of 14 macro and micro influencers targeted at Go RVing's core audiences. The vendor managed all creator materials, developed a PR campaign to extend the program's reach, and led a celebrity partnership with Rob Gronkowski. This multi-faceted approach successfully showcased the RV lifestyle and built awareness for the adventures that await, with BVK's efforts further amplified through strategic media relations and social media support.
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