Case Study: WordStream achieves rapid discovery of trending, high-impact content with BuzzSumo

WordStream - Customer Case Study

BuzzSumo is a content discovery platform that uses social search to filter the web’s overwhelming volume of content and surface the pieces that resonate, are currently trending, or are about to trend. The challenge it addresses is helping marketers and writers quickly find high-value, shareable content amid widespread content duplication and noise.

BuzzSumo solves this with targeted search and filters — by time period, social network, content type, domain, and author, plus advanced operators — and displays social-share metrics for each article that can be sorted and exported. In practice, users like Larry Kim can search a topic (e.g., “PPC”), instantly see trending related stories, assess which articles are worth reading based on shares, and jump straight to or export the data, saving time and improving content research and strategy.

WordStream

Larry Kim

Founder and CTO