Case Study: WebpageFX achieves faster content ideation and targeted influencer outreach with BuzzSumo

WebpageFX - Customer Case Study

WebpageFX is a full-service internet marketing firm serving mid-to-large companies globally. Faced with the challenge of generating effective content across many industries and finding the right journalists and bloggers to amplify it, they needed a fast way to surface trending topics and relevant influencers.

They use BuzzSumo to snapshot what’s trending and identify the content types that perform best in each niche, while their Earned Media team builds influencer lists and tweets to journalists and bloggers directly from the app. This streamlined both content ideation and outreach, making planning and distribution faster and more targeted.

WebpageFX

Shane Jones

Content Marketing Manager