Case Study: Digital Third Coast achieves streamlined content development and amplified outreach with BuzzSumo

We caught up with Digital Third Coast to hear how they use BuzzSumo for influencer identification

Digital Third Coast is a Chicago-based digital marketing agency (founded in 2007) that needed a faster, more reliable way to develop and promote client content. Their challenge was identifying which topics would gain traction, finding the right niche influencers and publications to engage, and reducing the time and risk involved in producing high-investment content.

They adopted BuzzSumo Pro to research popular content and trends, filter by time period, identify and engage influencers before and after publication, and export outreach lists into tools like BuzzStream. The result: a streamlined, daily workflow that saves several hours of prospecting, improves targeting and credibility for placements, and helps the agency make better-informed content decisions with greater reach.

Digital Third Coast

Matt Zajechowski

SEO Outreach Manager