Case Study: Towergate Insurance achieves bigger content reach and influencer engagement with BuzzSumo

Towergate Insurance - Customer Case Study

Towergate Insurance is a specialist broker insuring personal possessions and a wide range of businesses; their content strategy focuses on topics that resonate with customers’ passions. Content manager Nick Colman faced the challenge of making that content reach the right communities, benchmarking against competitors, building links and running efficient outreach on limited time and budget.

They adopted BuzzSumo to inform concept creation and distribution—using the content analysis tool to pick the best formats, platforms and successful domains, and the influencers tool to find receptive amplifiers. The result: more targeted content, better outreach (including campaigns boosted by single influential retweets), clearer benchmarking and a daily workflow that maximizes impact while avoiding wasted effort.

Towergate Insurance

Nick Colman

Content manager