Case Study: The Content Factory achieves faster content curation and stronger PR results with BuzzSumo

The Content Factory - Customer Case Study

The Content Factory is a boutique digital PR agency specializing in social media and SEO-driven content marketing. Facing the need to stay ahead of trending topics, curate large volumes of shareable content for multiple clients and channels, and build targeted relationships with journalists and influencers, the team required a faster, more reliable way to track performance and discover opportunities.

They adopted BuzzSumo—using Trending Now and Most Shared to find proven content, View Sharers to build targeted influencer lists, and Alerts to monitor mentions. The platform is used daily, saving hours of research, speeding outreach and reporting (often outperforming Google Alerts), and improving PR placements, engagement and overall campaign performance.

The Content Factory

Jason Myers

PR Coordinator / Social Media Manager