Case Study: TextMagic cuts content and competitor analysis time by 60% and sharpens marketing strategy with BuzzSumo

TextMagic - Customer Case Study

TextMagic is a bulk SMS provider that sends notifications, alerts, reminders, confirmations and SMS marketing to customers, staff and suppliers. Their digital marketing team faced the common content-marketing challenge of understanding competitor activity and audience engagement—who shares what, which channels competitors use most, and where backlinks come from—while needing to make research faster so more time could be spent on creating effective campaigns.

They adopted BuzzSumo for competitor and content research, using domain comparisons and the Most Shared feature to identify top-performing posts, backlink sources and share patterns. The tool delivers quick insights (no signup needed initially), is used daily by the team, and has cut research time by about 60%, helping TextMagic shape a more data-driven marketing strategy focused on high-quality content that reaches its audience.

Textmagic

Brit Tammeorg

Digital Marketing Manager