Case Study: Informa TechTarget achieves streamlined influencer research and boosted social engagement with BuzzSumo

TechTarget - Customer Case Study

TechTarget is an online hub connecting serious technology buyers, targeted technical content and technology providers worldwide. With a large volume of content and an expanding international audience, the team needed a simple way to identify relevant influencers, track which pieces were performing on social, and plan new content that would resonate.

By using BuzzSumo daily—leveraging alerts, influencer searches by account type and location, in-language content queries and exportable reports—TechTarget streamlined influencer research and sped up promotion decisions. The outcome was faster identification of trending content, more targeted social promotion, better-informed content planning, and measurable improvements in engagement and traffic.

Informa TechTarget

Ben Rubenstein

Senior Manager, Social Media & Online Community