Case Study: TechRadar achieves sharper content strategy and influencer discovery with BuzzSumo

Techradar - Customer Case Study

TechRadar, the UK’s leading technology news and reviews website with over 27 million monthly users and part of Future plc, needed a reliable way to understand which stories resonated across their own sites and competitors, explore trending topics, and identify the influencers who amplify their content.

By adopting BuzzSumo, TechRadar uses the dashboard to quickly see what’s being shared most, monitor competitors and topics, and spot key influencers. The tool has become a crucial contributor to their content strategy, making it easy to identify successful content and act on sharing and influencer insights.

TechRadar

Steve Wright

Head of Social Media