Case Study: Strategy Digital boosts content reach and engagement with BuzzSumo

Strategy Digital - Customer Case Study

Strategy Digital is a fast-growing digital marketing agency in Bristol offering content marketing, social media, digital PR, PPC, blogger engagement and SEO. Their challenge was to research online audiences and content trends efficiently so they could create and promote content that cuts through the noise, generates shares and links, targets the right channels, and exploits competitor gaps without wasting limited resources.

They use BuzzSumo to quickly identify the most-shared topics, formats and distribution channels for any theme or keyword, and to analyse competitor activity. The result is a sharper channel strategy (e.g., prioritising Twitter over Facebook when appropriate), more effective content that drives shares and links, time savings, and a cost-effective way to reach and engage target audiences without large ad spends.

Strategy Digital

Alexei Lee

Head of Social Media and Promotion