Case Study: Rolling Stone achieves deeper social insights and smarter content strategy with BuzzSumo

Rolling Stone - Customer Case Study

Rolling Stone publisher Wenner Media needed a simple, reliable way to measure social performance, find trending topics, and identify key influencers for editorial and advertising use. After evaluating several complex analytics platforms, the team—led by Marissa O'Hare, Senior Director of Audience Development—chose BuzzSumo for its ease of use and ability to be adopted quickly by stakeholders without deep analytical training.

BuzzSumo delivered influencer identification (by account type and location), domain comparison, trending-topic discovery and backlink insights, which editors, marketers and audience-development teams now use daily. The tool became essential for sharpening content strategy, uncovering partnership ideas, and providing accurate influencer metrics to advertisers—leading to a deeper understanding of Rolling Stone’s social footprint and smarter, data-driven decisions.

Rolling Stone

Marissa O'Hare

Senior Director of Audience Development