Case Study: CoSchedule achieves a published Fast Company article with BuzzSumo

How to use BuzzSumo to get published at a major site

CoSchedule wanted to get an article accepted by Fast Company, which only takes finished pieces and not pitches, so the challenge was to identify a topic that would closely match the publication’s most successful content. Using BuzzSumo, CoSchedule analyzed the most shared Fast Company articles to uncover themes and gaps that would improve the odds of publication.

BuzzSumo helped CoSchedule spot a pattern around productivity, especially morning productivity, and then identify an untapped angle about staying productive after 3 p.m. CoSchedule submitted “Six Ways to Stay Productive after 3 p.m.,” which was published in Fast Company in June 2016. The BuzzSumo-driven approach helped them find the right angle and achieve successful publication.

CoSchedule

Nathan Ellering

Head of Marketing Demand Generation