Case Study: The Tab achieves faster, data-driven publishing and audience growth with BuzzSumo

How The Tab Use BuzzSumo

The Tab, a student‑focused news publisher covering dozens of UK and US campuses, needed a way to turn large volumes of social and editorial data into immediately usable guidance for journalists. Like many early‑stage outlets, it struggled to match analytics to newsroom tasks and to use big data to drive audience growth and faster, more relevant publishing.

By using BuzzSumo’s Monitoring tool to send real‑time alerts (delivered via email and integrated with Slack), editors can quickly identify highly shared stories, assign or commission targeted coverage from staff and 1,200+ student reporters, and act on trends. The result has been a more holistic awareness of what’s resonating, shorter time to publication, more efficient distribution of high‑performing content, audience growth and brand lift (including national pickup), and stronger development pathways for emerging journalists.

The Tab

Josh Kaplan

Audience Development Editor