Case Study: Square 2 Marketing achieves faster content research and stronger influencer targeting with BuzzSumo

A BuzzSumo Case Study

Preview of the Square 2 Marketing Case Study

How Square 2 Marketing agency uses BuzzSumo to analyze content, trends, and keywords

Square 2 Marketing uses BuzzSumo to support its inbound marketing and content strategy work, especially when researching client keywords, identifying relevant websites and influencers, and spotting trending social topics. The agency relies on BuzzSumo to help its Copy Architects, Marketing Consultants, and Client Support Specialists move faster under tight deadlines and improve outreach planning.

With BuzzSumo, Square 2 Marketing can save searches, set content alerts, and target the most relevant authors and channels by topic or domain. The result is a more efficient research process, better influencer targeting, and stronger social and content decisions, with key information routed to the right team members across the agency.


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