Case Study: Blueclaw achieves rapid, detailed competitive insights and reporting efficiency with BuzzSumo

How Blueclaw used BuzzSumo to better serve clients and win new business

Blueclaw, a forward-thinking digital agency, needed a faster, more detailed way to map competitive landscapes for SEO and content marketing without hours of manual data gathering. Their reporting and marketing teams required clearer insight into which competitors’ content was being shared and where gaps existed so they could set realistic client expectations and build more effective campaigns.

They built MarketScout and integrated the BuzzSumo API to quickly analyze competitors’ shared content and surface influencer data. The tool cut reporting time dramatically (pulling data for ~100 phrases in about 30 seconds), helped set realistic goals and timescales, improved campaign strategy, and supported business wins; Blueclaw is now extending the platform to speed influencer research.

Blueclaw

Luke Ormerod