Case Study: 99Designs achieves stronger content research, influencer outreach, and distribution with BuzzSumo

How 99designs use BuzzSumo within their content marketing process

99Designs uses BuzzSumo to support its content marketing efforts, tackling the challenge of finding what topics will perform well and how to get content in front of the right people. Before writing, Brea and her team use BuzzSumo’s content research tools to analyze the most shared content, spot trends, and identify gaps, then use the platform to find influencers and bloggers for promotion and guest posting.

Using BuzzSumo, 99Designs built targeted outreach lists, connected with relevant influencers, and tracked content distribution and performance. The team saves valuable contacts for future campaigns and checks shares and backlinks at the three-week mark with BuzzSumo’s research and backlink tools, giving them an easy way to monitor results and measure content success.

99Designs

Brea Weinreb

99Designs