Case Study: Pepperdata boosts webinar attendance and content engagement with BuzzSumo

Hear how Pepperdata grew webinar registrations by 5X using BuzzSumo Influencer tools

Pepperdata, a company offering big data observability and automated optimization in the cloud and on premises, needed a better way to find influencers, identify authors for co-developed content, and monitor niche news as it developed. Using BuzzSumo, Pepperdata worked to build and prioritize relationships with the most interactive contacts for its outreach efforts.

BuzzSumo helped Pepperdata focus on a “rock solid” list of 30 influencer contacts and create engaging co-developed content such as guest posts and webinars. The results were significant: Pepperdata found a major tech author for its webinar series and saw a 5x increase in webinar attendees, along with a major spike in content engagement.

Pepperdata