Case Study: GetApp achieves broader content reach with BuzzSumo

GetApp - Customer Case Study

GetApp, a company focused on helping small businesses grow through editorial content and research, needed a better way to get valuable content noticed in a crowded digital landscape. To solve this, GetApp turned to BuzzSumo to discover relevant influencers who could help amplify its content and expand its reach.

Using BuzzSumo’s Twitter Influencers and related metrics, GetApp identified high-value influencers, assessed their content fit and domain authority, and organized outreach through its PR team. As a result, GetApp built a large list of quality influencers to engage with organically, improved relationship-building efforts, and increased the distribution of its content.

GetApp

James Clifton

Social Media Manager