Case Study: Distilled achieves more shareable, resonant content with BuzzSumo

Distilled - Customer Case Study

Distilled is an award‑winning online marketing agency with offices in London, New York and Seattle that builds brands through content. Their challenge was consistently producing content that gets shared and earns coverage on the sites their target audiences read, while quickly evaluating ideas and understanding both commercial and content competitors—a process that used to be slow and manual.

By using BuzzSumo to search topics and domains, Distilled can instantly see what resonates, spot themes (and what doesn’t resonate), and benchmark ideas against competitors. This speeds ideation and helps them create more relevant, shareable content that earns the right coverage—illustrated by quick insights like comparing low shares for “fungal nail infection” versus high shares for “nail art.”

Distilled

Hannah Smith

Content Strategist