Case Study: Digital Marketing Institute achieves time savings and a sharper content strategy with BuzzSumo

Digital Marketing Institute - Customer Case Study

Digital Marketing Institute, founded in Dublin in 2008, is becoming the recognised international standard for digital marketing certification. To inform their content strategy and stay competitive they needed a way to identify what content resonated with their audience, monitor competitors’ successful pieces, track new backlinks and simplify monthly social-share reporting — tasks that had previously required multiple tools and a lot of manual effort.

Adopting BuzzSumo let the team quickly surface high-performing topics, spot influential sites for content placement, and consolidate social-share and backlink tracking into one daily workflow. The result: significantly reduced reporting and research time, more consistent idea generation, and freed-up resources to focus on creating and distributing better content.

Digital Marketing Institute

Mark Scully

Inbound Marketing Specialist