Case Study: Collins Online Marketing Services achieves 50% faster content planning with BuzzSumo

Collins Online Marketing Cuts Content Planning Time by 50% with BuzzSumo

Collins Online Marketing Services is a boutique content and strategy firm for Fortune 1000 clients that promises market exclusivity and highly tailored, authoritative content. The firm struggled with a fragmented, time‑consuming workflow—using CRMs, Excel and Evernote to create alerts, track trends and identify influencers—which made it hard to react quickly and consistently demonstrate client value.

Using BuzzSumo’s alerts, content and influencer tools, Collins now spots trending pieces and share activity in real time, identifies guest‑post and partner opportunities, and builds monthly client reports and editorial calendars directly in the platform. The result: faster responses (often hours instead of days), a notable case of same‑day rebuttal that won a client for life, and a more than 50% reduction in content planning and calendar prep time.

Collins Online Marketing Services

Terence Collins

Chief Executive Officer