Case Study: Artios achieves data-driven content predictions and SEO insights with BuzzSumo

Artios - Customer Case Study

Artios is a London-based, AI-driven digital marketing agency specializing in content marketing and SEO. Their challenge was getting high-quality, granular social and backlink data to prove to clients that content marketing works and to power their machine-learning models—without spending costly engineering resources to collect and normalise that data.

They solved this by using BuzzSumo to pull cross-channel social metrics (Facebook and others) plus details like image thumbnails, publish dates and amplifiers, and robust backlink data. That feed saved engineering time, let them apply ML to predict how content is shared and identify what makes content successful, and helped prioritise which competitor backlinks are worth targeting for SEO.

Artios

Andreas Voniatis

Data Scientist