Case Study: ParcelHero achieves 56% increase in engagement with BuzzStream Email Tracking

ParcelHero Increases Engagement 56% using BuzzStream Email Tracking

ParcelHero is a UK-based courier service that partners with major carriers to offer competitive pricing, UK customer support and real-time tracking. Facing a crowded market dominated by global players, the company needed to build authority and reach new audiences on a shoestring marketing budget, so it focused on high-quality content—notably an Uber white paper and accompanying infographic—to drive outreach and media placements.

ParcelHero adopted BuzzStream Outreach’s new email tracking, established historic benchmarks, and A/B tested four email templates with follow-ups to refine subject lines and link placement. The campaign boosted engagement on the landing page by 56%, raised non-brand and direct traffic by 11%, grew social reach to over half a million, and increased high-quality links by more than 40%, with insights immediately applied to subsequent campaigns.

ParcelHero

Heshaam Hague

Outreach Specialist at an international courier service