Case Study: Truliant achieves page authority growth with BuzzStream

Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU

Truliant, a federal credit union, brought in BuzzStream’s link building partner Inseev Interactive to help grow authority for key revenue pages like auto loans, mortgage loans, and checking, plus two Learn hub pages. The challenge was to improve rankings and organic visibility by building highly relevant links to specific pages rather than the whole site.

BuzzStream-supported outreach used branded and non-brand strategies such as unlinked mentions, broken links, link additions, thought leadership, and resource pitching. Over seven months, the campaign earned 77 backlinks, exceeded the monthly quota by 10%, and directed more than 70% of links to target pages; the checking page gained 3 points in Moz Page Authority and the mortgage page gained 5 points, alongside keyword and traffic growth.