Case Study: Wallpapered achieves better blogger outreach with BuzzStream

How Wallpapered Does Better Blogger Outreach with BuzzStream

Wallpapered is an online-only retailer of custom, sustainably printed wallpapers that relies on a strong digital presence to drive sales. Their challenge was scaling blogger outreach and link-building: finding relevant interior design blogs, expanding into new audiences for their map wallpapers, and managing multiple outreach projects without juggling spreadsheets and scattered emails.

Using BuzzStream—especially the BuzzMarker for Chrome—Wallpapered quickly built prospecting lists, created targeted templates for new verticals (travel and map enthusiasts), and managed simultaneous projects (including sister brand Watts of Westminster) in one place. The result was faster, more personalized outreach, a broader set of blogger contacts and opportunities, and significant time savings in campaign management.

Wallpapered

Rachel Ellis

Wallpapered