Case Study: Unique Influence achieves scalable, high-quality link building with BuzzStream

How Unique Influence uses BuzzStream and Citation Labs to Supercharge their Link Building

Unique Influence, led by CEO Ryan Pitylak, is a full-service search marketing and digital PR agency that helps clients build organic, high-quality links. Their core challenge is identifying contextually relevant, authoritative websites and managing outreach to convert them into links—critical work given that roughly 75% of search rankings come from a site’s link profile.

To solve this they use Citation Labs' Link Prospector to generate prospect lists, Excel for qualitative filtering, and BuzzStream to screen sites for authority and track outreach and relationship stages. This integrated workflow lets them efficiently find high-quality targets, run personalized outreach, and build strong link profiles that improve clients’ search visibility across industries.

Unique Influence

Ryan Pitylak

CEO