Case Study: Boom Online Marketing achieves a clean, Penguin-safe link profile with BuzzStream

How to use BuzzStream to Clean Up your Link Profile

Boom Online Marketing (SEO Manager Wayne Barker) faced a common post-Penguin challenge: a high-value client domain was tied to thousands of low-quality or unnatural backlinks and couldn’t be abandoned. The team needed to identify and prioritize toxic links, document remediation efforts for Google, and execute large-scale link removal without rebuilding everything manually.

They used BuzzStream to import link data from Webmaster Tools, Open Site Explorer, and Majestic, created a dedicated “Link Clean Up” project, added custom fields and filters, and let BuzzStream pull metrics and contact details. That workflow streamlined prioritization, outreach (templated, personalized emails and follow-ups), and tracking, drastically reducing Excel busywork, improving response/removal rates, and producing the documentation needed for Google and future audits.

Boom Online Marketing

Wayne Barker

SEO Manager